In a national campaign as a part of Educational Marketing Group, I partnered with West Virginia University to increase awareness and enrollment in the online programs at West Virginia University. The campaign's outstanding success motivated WVU Online to expand reach into new geographies and increase the number of program-specific campaigns. As Senior Art Director, my role included campaign branding and creation, photo direction, copywriting, and brand refresh and expansion as the campaign had continued success.
Client: WVU Online
Program Specific Remarketing Ads
