Looking to increase awareness and enrollment in online programs, the University of Arkansas launched the “For the Go-Getters” campaign. The unique personal point-of-view photo style paired with “For the Go-Getters” had exceptional results including a significant increase in applications and high levels of audience engagement. As the creative lead, my role included creative brainstorming to develop the campaign look, feel, image selection, and production of all creative advertising including Google Display, Rich Media, Facebook, Instagram, Pandora, and out-of-home ads.
Client: University of Arkansas Online
