The objective of the SaveATreeCards logo was to be sophisticated, yet creative and friendly. The graphic elements in the logo portray the progressive movement from paper to pixels communicating the environmental benefits of e-cards and supporting the tagline “send pixels, not paper.” The inviting and refined design of the logo parallels the quality of the e-cards it represents, gaining the attention of the primary audience, which includes businesses and professional organizations.
Client: SaveATreeCards.com, Logica3 Ltd.
