Dow in the Middle East, Turkey, and Africa sought to create a brochure that authentically represented the region while upholding the company's brand standards. The brochure is a 16-page, A4-sized pocket folder. My role in the brochure was working on multiple concepts then designing the brochure in compliance with the brand standard, selecting appropriate imagery, managing the illustrator, and working with the copywriters and the creative director. The client was very pleased with the final product and has received much praise about the brochure across the region.
Client: The Dow Chemical Company