The “You Can Do That!” campaign, for the Community Colleges of Colorado, ran across multiple platforms including television, print, and digital. To further the previous “We Do That!” campaign, the “You Can Do That!” campaign was targeted specifically to prospective students. The display marketing achieved a click-through rate that was three times higher than the national benchmark for education display ads. My role was to refresh an existing campaign theme with vibrant and eye-catching creative that would be executed across multiple ad platforms such as; Facebook, Google Display, Pandora, TV Commercials, Out-of-Home, and select print media.
Client: Colorado Community College System, 2016-2017
